Speed Bag Bible on the Home Shopping Network?

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  • Speedbag
    Author of the Speed Bag Bible, founder of speedbagcentral.com

    • Feb 2006
    • 7109

    Speed Bag Bible on the Home Shopping Network?

    Originally posted by Chris M View Post
    LOL!

    I've got to give the guy credit for a creative idea! Alan could be his spokesman and sell it in infomercials.
    Been there, done that.

    Home shopping network
    QVC
    The Shopping Channel
    Univision and Telemundo
    Fitnessquest
    ..and several other mass marketing relating companies.

    I've talked with these and a few others I can't remember about promotions concerning speed bag related informercial type promotions. All were fascinated at sporting good trade shows, and thought it would be a drop dead amazing show. Some wanted to develop new products and have them endorsed etc. Sounds great until you see YOUR front end costs for Television production (they don't pay for the production - you do) YOUR front end costs for equipment,book,video packaging and shipping to their warehouse, along with their cut of the profits.

    ...and research shows a home shopper wants a product they can purchase for less than $399.00, put together easily and use pretty easily within 30-45 minutes max. It must be all inclusive (equipment - freestanding that doesn't require construction on a wall), sturdy and ready for a beginner in a short time. AND it needs to look easy, - and I was reminded that it is hard for the average person to see me hit and really believe THEY could do that within an hour or so. Most shopping networks were not interested in JUST the book/video training program, for they don't want their customer/shoppers to buy something from them, and then go buy something else ( speed bag, board etc) from someone else (title, ringside, balasz etc). PS. at the time, there wasn't a decent, reliable freestanding frame on the market that a decent punch couldn't knock over. Personally, I couldn't send out hundreds or thousands of freestanding units in good faith that someone wasn't gonna sue me over damages from equipment mishaps.

    Univision wanted the SBB all translated into spanish, and they said it would rock in south america and puerto rico. So, add in the translation costs....

    so, yea, I've chased that infomercial bunny. Loan me $30K or so for the production costs, THEN buy the air time, then ship books, videos, speed bag stands, bags, swivels etc to their warehouse (HSN has a 25,000 piece minimal shipping requirement..) oh I forgot. Also pay for the book printings and DVD pressing in 4 color packaging. Whats another 10k or so....

    Little to rich for my blood. Maybe this guy and his portable unit will fare better.
    Speed Bag

    Put a little Rhythm in YOUR workout!
    *attendee: Every SB gathering so far!
    The Quest Continues...
    Hoping for another Gathering...


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    The Art of the Bag
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